Book:Strategic Marketing

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Bibliographical Data

Title:Strategic Marketing
Author:Andrew Whalley
Subjects:Business, Economics, Society and Social Sciences, Other
Key words:Marketing, Core Benefit, SWOT-Analysis, Strategic issues, The Marketing Mix, Branding, Segmentation, Targeting, Positioning
Education Level:Higher Education
License:All Rights Reserved - Standard Copyright
Description:Strategic Marketing - a free ebook from bookboon.co

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URL:http://bookboon.com/en/textbooks/strategy/strategic-marketing
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