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Bibliographical Data
Title: | Marketing Research |
Author: | Paurav Shukla |
Subjects: | Business, Economics |
Key words: | Marketing, research, analysis, survey, business, economics, questionaire |
Education Level: | Higher Education |
License: | All Rights Reserved - Standard Copyright |
Description: | This book introduces the reader to the principles and tools of marketing research, from designing either an exploratory research design or a conclusive research design, to sample sizes, questionnaire design to data analysis. |
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URL: | http://bookboon.com/ |
Download link: | http://bookboon.com/uk/student/marketing/marketing-research-an-introduction |
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