Book:Marketing

From TextbookRevolution

Jump to: navigation, search

Bibliographical Data

Title:Marketing
Author:Boundless
Subjects:Business
Key words:Marketing, Business, Consumers, Marketing Plan, Product Development, Boundless, free, PDF, ebook, textbook
Education Level:Higher Education
License:CC Attribution-Share Alike (by-sa)
Description:The Boundless Marketing textbook is a college-level, introductory textbook that covers the exciting subject of Marketing. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.

This textbook covers:

An Overview of Marketing Marketing Strategies & Planning The Marketing Environment Consumer Marketing Business to Business Marketing Services Marketing Global Marketing Pricing Products Branding and Packaging Marketing Channels Integrated Marketing Communication Advertising and Public Relations Personal Selling and Sales Promotion Social Media Marketing Social Responsibility & Ethics in Marketing Nonprofit Marketing

Download

URL:https://www.boundless.com/marketing/marketing-free-textbook-pdf-download/
Download link:Not Provided



Flags:
Duplicates: