Marketing Hyperbook

Gemmy Allen

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http://ollie.dcccd.edu/mrkt2370/book/mrktbook.htm

Online only marketing textbook.

From the site:

Welcome to an interactive journey into the world of the marketer. Marketing is a hyperlink book offering a non-linear format with graphics, audio, and videos, which would not be reproducible on paper. It is viewer-oriented, giving the reader the opportunity to jump around and search for certain topics.

Marketing is available in its entirety on this site. I have taught marketing for many years for college credit and for training in business and industry. Online publication seemed to me to be an appropriate way to offer this information to those who want to learn it.

Link to website

Available for purchase? N/A

Copyright Type: Standard Copyright

| posted Nov 13, 07:34 PM by Jason Turgeon

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